Brandboxing is a relatively new form of Space-as-a-Service (SPaaS), transforming the traditional retail model by applying similar coworking trends to the retail concept. New services such as all-inclusive setups, flexible terms and contracts make this concept particularly appealing for digitally native brands who wish to test and scale their products in a physical environment.
The spaces are often modular in design with walls and lighting which can be re-positioned to suit a brand. Retailers are also provided with in-store analytics, allowing them to understand crucial performance indicators such as daily footfall, dwell time, sales data and more. This allows store owners to test, learn, and iterate their strategies for a flexible time period, a turnkey yet tailored experience that doesn’t break the bank.