House of SHOWFIELDS is taking you on an immersive theatre experience that bridges art and retail. Audiences will be incentivized to participate in the environment’s magic realism and purposeful ambiguity. You are allowed to touch, smell, eat and test all products and artwork on site.
SHOWFIELDS is a revolutionary retail concept built to engage and inspire your sense of discovery through revolving experiences with the brands and communities shaping our future. We partner with brands to create a stage for immersive storytelling and unlock new offline channels for growth.