With the rise of the internet we saw the first phase of tech adoption in the home-buying process, as home buyers increasingly began searching for homes online. This saw the launch of consumer-oriented online real estate products such as Trulia and Zillow, providing comprehensive, easy-to-access online property information. While previously this information had been guarded by agents, for the first time it was made available to the public, empowering consumers as they began searching for or listing homes online.
Today, the majority of home buyers find their home on the web. Platforms continue to develop into much more than a simple marketplace, offering many added services such as location specific data, mortgages and even iBuying. The way consumers perceive the role of brokers and capital providers is likely to increasingly blur, leading to a series of distinct brands with differentiated product offerings, servicing a variety of the real estate transactions market.