Localize (Madlan) | Proptech Zone - leading Startup Database
Year Founded 2012
Total Raised $11M
Funding Stage A
Employees 51-100
Country Israel
Operation area IsraelUnited States
HQ Address Yigal Alon 57, Tel Aviv-Yafo, Israel
About

All around the world, home buyers are making the biggest purchase of their life with no ability to understand their options and the tradeoffs between them.
We believe it’s the biggest consumer problem — and with a unique team of leading Data Scientists, Software Engineers, Urban Planners, Cartographers, Designers and Copywriters, we’re solving it.
Localize.city (known as Madlan in Israel) is a home search platform. We reveal the full story of every address on the market in NYC. We’ve successfully changed how Israelis find their next home. With a fresh round of funding we’ve brought our technology, methods, and experience to the United States.
Our leadership team are seasoned leaders and serial entrepreneurs with extensive experience building products and services on a global scale. We led algorithm and software development at Taboola (the world’s leading recommendation engine) and Trusteer (acquired by IBM for $700M), led the map design for Waze (acquired by Google for $1b), and strategy at Twitter.

Key People
Asaf Rubin CEO & Founder
Amir Winstok CTO & Founder
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Country Israel
Operation area IsraelUnited States
HQ Address Yigal Alon 57, Tel Aviv-Yafo, Israel


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Country Israel
Operation area IsraelUnited States
HQ Address Yigal Alon 57, Tel Aviv-Yafo, Israel


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