Placense

We live in an era where brands, of any time, are looking for the ability to understand peoples behaviour in the real world using technology.
Backed Up by Innogy (European Energy Leader) and Nilsen Research
placense is a startup in the field of AI processing and big data analytics. We provide businesses with real-time consumer location data & behavioural insights of the physical world while protecting data privacy of individual providing real-time information about physical foot traffic anywhere in the world. The user inputs an address and instantly gets information that, up to now, was the sole property of the online world, for example: Number of people, Where they came from, Where is home, Method of transportation (Car, Bike, Tram, Truck, Bus etc….), Gender ,Age, Income Level ,Retention (how often to the revisit a location) ,Parking Duration, Do they have kids?, Do they have pets?
This information is gathered using an SDK that can understand the mobility status of the app user (3rd party and brand agnostic apps) without interfering with the apps UX (nor by showing any pop-ups or any other AdTech methods).
This information is all anonymised and aggregated, meeting all EU GDPR regulations.

Recognizing that we are entering the era of Privacy, and the critical, almost make-or-break nature of this aspect in Europe, at Placense we took it upon ourselves to not only comply with GDPR but be innovative trendsetters in this field to stand out from the crowd.
We leverage the fact that unlike mobile data competitors, the value and insights we generate from the data is not personal but rather aggregative, therefore in a user perspective it is non-intrusive and not compromising the sensitive information of each user. Having said that, It is well known that ‘anonymous data’ often isn’t that anonymous. There are a few well-publicized examples of ‘anonymous’ datasets being released that were quickly de-anonymized.